Monster Magnet probably needs no introduction to anyone who has paid any degree of attention to the alternative rock scene over the last 25 years or more. The band has always been unashamedly and unapologetically rockist in their approach. Largely ignoring scenes such as grunge as they have come and gone, Monster Magnet have managed to pump out album after album of classic heavy rock, and they continue to play to huge audiences. Somehow they have always stood out from the crowd of rock revivalists and “stoner” bands. Whilst the music of many of these retro bands so often feels tired and trite when compared to the 60s or 70s bands they try to copy, they always exuded a special kind of conviction, authenticity and raw power that sets them apart. Maybe this has something to do with (singer, guitar player and only original member) Dave Wyndorf having been born in 1956 and so having actually lived through the 60s and 70s. Either way, the music has always felt just as legitimate and classy as records by Motörhead or Deep Purple.
The opening discordant, overdriven stabs of ‘Hello Cruel World’ set the tone for The Primals debut album All Love Is True Love (Southern Lord), a tone that summons the spirit of the fuzziest, poppiest and dirtiest moments of Nirvana’s In Utero (Geffen) jamming with The Pixies and that is every bit as gorgeously sincere as that sounds. So it may come as a surprise to learn that this grunged explosion comes courtesy of John Henry of Metalcore savages Darkest Hour, accompanied by Chad Fjerstad (Dead To Fall) and Andrew Black (The Explosion), a project you’d, like me, have been forgiven to have expected to be churning something more crusty or Hardcore based.