To Softcult, Shoegaze is the color of ambiance they dress their songs with, rather than a box that defines them. When a Flower Doesn’t Grow (EASY LIFE ENT) is even more polished, and songwriting is on point. The album opens with the hazy breeze of “Pill to Swallow.” The drums create movement even amid the shimmering waves of the guitar. If you are into post-anything guitar playing, the album is worth a listen for how the guitars are dialed in, but you might want to stay for the catchy songwriting. They are not shredding at any point inthis album, but it is an exercise in serving the songs even when they allow restraint to become unchained.