Jason Aalon Butler, the front man of letlive has announced the launch of his lifestyle line Gentle Men In Real Life (G.I.R.L.). Butler himself outlined the culture of the brand meaning to espouse one that:
“…encourages uniqueness and nurtures the desire to do and be more. We believe that there is no such thing as the average man (or woman, for that matter). This is our mantra and you will find it as an accompaniment to all we do as a brand. The inevitable disparities that lie between all of us as people, are what grant us that particular uniqueness and a chance to be something special. Something more than average. If you possess the desire to excel and a belief in yourself, then Gentlemen In Real Life is your catalyst; offering products that are made with your same intentions. “
The first items rolled out in the line offer high quality hair oil, a high quality beard oil, and a range of apparel. From the designs to the actual screen printing and embroidery of the shirts and knit caps, these are all truly handmade items created by Butler and his team.
Avaialble exclusively at live shows where letlive will be appearing while on tour with Taking Back Sunday and The Menzingers (dates below). In the future there will be online availability via the company website (http://gentlemeninreallife.com).
Feb 24 – Las Vegas, NV – House of Blues
Feb 25 – Riverside, CA – Riverside Municipal Auditorium
Feb 26 – San Diego, CA – House of Blues
Feb 27 – Los Angeles, CA – Hollywood Palladium
Feb 28 – Santa Ana, CA – The Observatory – SOLD OUT
Mar 1 – San Francisco, CA – The Warfield Theatre
Mar 3 – Salt Lake City, UT – The Complex
Mar 4 – Denver, CO – Summit Music Hall
Mar 5 – Lincoln, Nebraska – Vega
Mar 6 – Chicago, IL – Riviera Theatre
Mar 8 – Milwaukee, WI – The Rave
Mar 9 – Indianapolis, IN – The Emerson Theatre
Mar 10 – Cleveland, OH – House of Blues
Mar 11 – Detroit, MI – The Fillmore
Mar 13 – Toronto, ON – Danforth Music Hall
Mar 14 – Montreal, QC – Metropolis
Mar 15 – Albany, NY – Upstate Concert Hall
Mar 16 – Buffalo, NY – Town Ballroom
Mar 18 – New York, NY – Best Buy Theater
Mar 20 – Atlantic City, NJ – AC Beer Fest (21+)
Mar 21 – Philadelphia, PA – Electric Factory
Mar 24 – Huntington, NY – The Paramount
Mar 25 – Danbury, CT – Heirloom Arts Theatre
Mar 26 – Boston, MA – House of Blues
Mar 27 – Worcester, MA – The Palladium
Mar 28 – Baltimore, MD – Rams Head Live
Mar 29 – Washington, DC – 9:30 Club
Mar 31 – Raleigh, NC – Southland Ballroom
Apr 1 – Atlanta, GA – Buckhead Theatre
Apr 2 – Tampa, FL – The Ritz Ybor
Apr 3 – Orlando, FL – House of Blues
Apr 4 – Fort Lauderdale, FL – Revolution Live
Apr 5 – Jacksonville, FL – Southeast Beast Festival
Apr 6 – Mobile, AL – Soul Kitchen
Apr 8 – Corpus Christi, TX – House Of Rock
Apr 9 – Lubbock, TX – Backstage Lubbock
April 10 – Farmington, NM – Top Deck
April 11 – Mesa, AZ – Ufest
