Jason Aalon Butler, the front man of letlive has announced the launch of his lifestyle line Gentle Men In Real Life (G.I.R.L.). Butler himself outlined the culture of the brand meaning to espouse one that:

“…encourages uniqueness and nurtures the desire to do and be more. We believe that there is no such thing as the average man (or woman, for that matter). This is our mantra and you will find it as an accompaniment to all we do as a brand. The inevitable disparities that lie between all of us as people, are what grant us that particular uniqueness and a chance to be something special. Something more than average. If you possess the desire to excel and a belief in yourself, then Gentlemen In Real Life is your catalyst; offering products that are made with your same intentions. “

The first items rolled out in the line offer high quality hair oil, a high quality beard oil, and a range of apparel. From the designs to the actual screen printing and embroidery of the shirts and knit caps, these are all truly handmade items created by Butler and his team.

Avaialble exclusively at live shows where letlive will be appearing while on tour with Taking Back Sunday and The Menzingers (dates below). In the future there will be online availability via the company website (http://gentlemeninreallife.com).

Feb 24 – Las Vegas, NV – House of Blues

Feb 25 – Riverside, CA – Riverside Municipal Auditorium

Feb 26 – San Diego, CA – House of Blues

Feb 27 – Los Angeles, CA – Hollywood Palladium

Feb 28 – Santa Ana, CA – The Observatory – SOLD OUT

Mar 1 – San Francisco, CA – The Warfield Theatre

Mar 3 – Salt Lake City, UT – The Complex

Mar 4 – Denver, CO – Summit Music Hall

Mar 5 – Lincoln, Nebraska – Vega

Mar 6 – Chicago, IL – Riviera Theatre

Mar 8 – Milwaukee, WI – The Rave

Mar 9 – Indianapolis, IN – The Emerson Theatre

Mar 10 – Cleveland, OH – House of Blues

Mar 11 – Detroit, MI – The Fillmore

Mar 13 – Toronto, ON – Danforth Music Hall

Mar 14 – Montreal, QC – Metropolis

Mar 15 – Albany, NY – Upstate Concert Hall

Mar 16 – Buffalo, NY – Town Ballroom

Mar 18 – New York, NY – Best Buy Theater

Mar 20 – Atlantic City, NJ – AC Beer Fest (21+)

Mar 21 – Philadelphia, PA – Electric Factory

Mar 24 – Huntington, NY – The Paramount

Mar 25 – Danbury, CT – Heirloom Arts Theatre

Mar 26 – Boston, MA – House of Blues

Mar 27 – Worcester, MA – The Palladium

Mar 28 – Baltimore, MD – Rams Head Live

Mar 29 – Washington, DC – 9:30 Club

Mar 31 – Raleigh, NC – Southland Ballroom

Apr 1 – Atlanta, GA – Buckhead Theatre

Apr 2 – Tampa, FL – The Ritz Ybor

Apr 3 – Orlando, FL – House of Blues

Apr 4 – Fort Lauderdale, FL – Revolution Live

Apr 5 – Jacksonville, FL – Southeast Beast Festival

Apr 6 – Mobile, AL – Soul Kitchen

Apr 8 – Corpus Christi, TX – House Of Rock

Apr 9 – Lubbock, TX – Backstage Lubbock

April 10 – Farmington, NM – Top Deck

April 11 – Mesa, AZ – Ufest