Tag Archives: release strategy

INTERVIEW: Franck Potvin of Bad Rescue on The “Singles Approach to Releases, and DIY Music

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Ghost Cult caught up with Bad Rescue co-founder Franck Potvin earlier this year to discuss a new series of singles the band has been releasing in 2021, and 2022. The brainchild of brothers David and Franck Potvin (Lyzanxia, Phaze I, One-Way Mirror), the band has combined their influences to make captivating heavy music with stunning videos on a shoestring budget. Franck discussed the origin of the band, working with his brother, their many influences such as  Metallica,  Megadeth,  Testament,    thoughts on streaming music, recording in his personal studio, the importance of artwork, marketing, and much more!

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Dumb And Dumbest 70: Clickbait and Metal Journalism

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Episode 70 of the Dumb and Dumbest Podcast is steaming right now, and it’s about Clickbait and Metal Journalism! Dumb and Dumbest is a music industry podcast hosted by music executive Matt Bacon (Dropout Media, Ripple Music, Prophecy Productions) and Publicist Curtis Dewar (Dewar PR). Our fearless hosts debate about the value of clickbait and metal websites and journalists are benefitting from it. 

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Dumb And Dumbest 69: Yes, A Threatin Episode

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The music story of 2018 continues to get weirder and weirder! Episode 69 of the Dumb and Dumbest Podcast is steaming right now, and yes, it’s a Threatin Episode! Dumb and Dumbest is a music industry podcast hosted by music executive Matt Bacon (Dropout Media, Ripple Music, Prophecy Productions) and Publicist Curtis Dewar (Dewar PR). Our fearless hosts debate the machinations and likely potential outcomes of Jered Threatin’s scheme, now that he has given some interviews and we know more about him. Continue reading →


Dumb And Dumbest Podcast Shares Episode 40

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Episode 40 of the Dumb and Dumbest Podcast is steaming right now! A font of information and hacks for anyone in the music industry, but especially for bands and artists, Dumb and Dumbest is hosted by music executive Matt Bacon (Dropout Media, Ripple Music, Prophecy Productions) and Publicist Curtis Dewar (Dewar PR). Today’s’ episode talks about choosing a band name correctly and what you need to do to choose wisely. Check out the new episode and any you might have missed!Continue reading →


Dumb And Dumbest Podcast Streams Episode 39

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Dumb and Dumbest Podcast are steaming episode 39 of their music industry focused show. Dumb and Dumbest is hosted by music executive Matt Bacon (Dropout Media, Ripple Music, Prophecy Productions) and Publicist Curtis Dewar (Dewar PR). Today’s’ episode talks about online merch sales and why bands need merch to help drive your brand. This includes a discussion of proven strategies to boost merch sales, from types of merch to all the different ways of personalizing relationships with fans. Check it out!Continue reading →


Dumb And Dumbest Podcast Releases Episode 37

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Dumb and Dumbest Podcast have launched episode 37 of their music industry focused show. Hosted by music executive Matt Bacon (Dropout Media, Ripple Music, Prophecy Productions) and Publicist Curtis Dewar (Dewar PR), today’s episode focused on publicity stunts and gimmicks. By examining these concepts including a recap of memorable strategic wins and dumb career-ending flops, Matt and Curtis and guide you in your decision as to whether this can help or hurt your band. Every episode of Dumb and Dumbest provides great insights and valuable takeaways, with step by step how to’s helping bands with hard to grasp issues such as marketing, publicity, touring, social media, merchandising, physical releases, streaming, planning, release strategy, and much more. Check it out and share with anyone who has a band trying to make their bones out there today!Continue reading →


Dumb And Dumbest Music Industry Podcast Releases Episode 36

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Ghost Cult will always be a site that cares about the underground and unsigned bands that fall into the subgenres we cover. We can’t review every single promo that gets sent to us, but we try to consider inserting unsung talent into our weekly coverage. One of the best resources out there right now for up and coming bands trying to grow their brand and break into the music business is the Dumb and Dumbest Podcast. Hosted by music executive Matt Bacon (Dropout Media, Ripple Music, Prophecy Productions) and Publicist Curtis Dewar (Dewar PR), every episode of Dumb and Dumbest provides great insights and valuable takeaways, with step by step how to’s helping bands with hard to grasp issues such as marketing, publicity, touring, social media, merchandising, physical releases, streaming, planning, release strategy, and much more. The current episode dropped today some tips about growing your band like a business, which all young bands really need to do to get anywhere. Check it out and share with anyone who has a band trying to make their bones out there today!Continue reading →