Buying fake followers, likes, views, subscribers is always so sexy. It’s easy to get lured in by the ego boost it gives you, and there are a lot of short term benefits. In my conversation and observation, it never ends well in a long-term window and is the worst thing to spend your money on. Why?Continue reading
Tag Archives: the lifetime value of a fan made at a show
MCLUCAS’S MUSIC INDUSTRY CONFIDENTIAL: The Worst Investment I Ever Made
Companies are SO good at the “this is the one piece of gear standing between you and a chart-worthy album” and honestly, people like me have fallen for that trap more than once. After looking back on thousands of dollars lost and no improvement, there is one investment I made that was…. Just. THE WORST.Continue reading
MAKING IT IN MUSIC: John McLucas on Touring
Ah touring, everyone’s favorite sexy alluring demon beast of the music industry. It can be one of the greatest and worst uses of your time as a band, turning moderate fans to lifelong superfans, or causing you to lose thousands of dollars and play to empty rooms. Personally, I have toured over half the country, and played absolutely empty rooms and festivals (one opening for Tool, Coheed & Cambria, and Primus) but have since declined tour offers in the last 16 months.