We all get burnt out.

Honestly, if you haven’t yet, I applaud you. This industry is notorious for creating work ethics and hyper-focused mindsets that can be incredibly unsustainable.Continue reading

MCLUCAS’S MUSIC INDUSTRY CONFIDENTIAL: Lessons Learned From Poor Quality Music Online

Music has… changed. Not in a “back when IIIII was a kid” sense (I’m also 24 so that wouldn’t even be that far back) but in the way we consume it. In many cases, it seems to be getting absorbed into the bigger window of being an entertainment/media company. Continue reading

MCLUCAS’S MUSIC INDUSTRY CONFIDENTIAL: Four Reasons Not To Buy Social Media Followers

Buying fake followers, likes, views, subscribers is always so sexy. It’s easy to get lured in by the ego boost it gives you, and there are a lot of short term benefits. In my conversation and observation, it never ends well in a long-term window and is the worst thing to spend your money on. Why?Continue reading


Companies are SO good at the “this is the one piece of gear standing between you and a chart-worthy album” and honestly, people like me have fallen for that trap more than once. After looking back on thousands of dollars lost and no improvement, there is one investment I made that was…. Just. THE WORST.Continue reading

MAKING IT IN MUSIC: John McLucas on Touring

Ah touring, everyone’s favorite sexy alluring demon beast of the music industry. It can be one of the greatest and worst uses of your time as a band, turning moderate fans to lifelong superfans, or causing you to lose thousands of dollars and play to empty rooms. Personally, I have toured over half the country, and played absolutely empty rooms and festivals (one opening for Tool, Coheed & Cambria, and Primus) but have since declined tour offers in the last 16 months.

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Black Sabbath’s Bill Ward Is Selling Authentic Studio And Live Gear Online

Black Sabbath‘s Bill Ward has teamed up with Reverb to sell a massive chunk of the drum collection he has been curating for decades. His Reverb Shop contains awesome gear for active drummers, as well pieces of historic memorabilia for Ward’s many fans. Continue reading