We all get burnt out.
Honestly, if you haven’t yet, I applaud you. This industry is notorious for creating work ethics and hyper-focused mindsets that can be incredibly unsustainable. Continue reading
Tag Archives: analytics
MCLUCAS’S MUSIC INDUSTRY CONFIDENTIAL: Lessons Learned From Poor Quality Music Online
Music has… changed. Not in a “back when IIIII was a kid” sense (I’m also 24 so that wouldn’t even be that far back) but in the way we consume it. In many cases, it seems to be getting absorbed into the bigger window of being an entertainment/media company. Continue reading
MCLUCAS’S MUSIC INDUSTRY CONFIDENTIAL: Four Reasons Not To Buy Social Media Followers
Buying fake followers, likes, views, subscribers is always so sexy. It’s easy to get lured in by the ego boost it gives you, and there are a lot of short term benefits. In my conversation and observation, it never ends well in a long-term window and is the worst thing to spend your money on. Why? Continue reading