MCLUCAS’S MUSIC INDUSTRY CONFIDENTIAL: The Worst Investment I Ever Made


Companies are SO good at the “this is the one piece of gear standing between you and a chart-worthy album” and honestly, people like me have fallen for that trap more than once. After looking back on thousands of dollars lost and no improvement, there is one investment I made that was…. Just. THE WORST. Continue reading


MAKING IT IN MUSIC: John McLucas on Touring


Ah touring, everyone’s favorite sexy alluring demon beast of the music industry. It can be one of the greatest and worst uses of your time as a band, turning moderate fans to lifelong superfans, or causing you to lose thousands of dollars and play to empty rooms. Personally, I have toured over half the country, and played absolutely empty rooms and festivals (one opening for Tool, Coheed & Cambria, and Primus) but have since declined tour offers in the last 16 months.

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