BACON BLOODY BACON: Matt Bacon on Whether You Should Tour with Another Band


I haven’t done an in-depth article about touring here in a while and it seems to be something that a lot of you are interested in so I wanted to make a point of going deep on it with you cats. Particularly, I wanted to talk about the eternal question of, ‘Should we go on tour with another band?’ This is a tricky one with acts on the DIY level. The question of course, is built around how this impacts the overall experience, the booking of the tour, how the promoters will want to deal with it and of course what the financial side of things will look like. Definitely a tricky question – so let’s go deep and investigate what it can mean for a DIY band. Continue reading →


BACON BLOODY BACON: Matt Bacon on Why Video is King


There’s a lot of you out there in bands who are not creating nearly enough video content. In fact, many of you band folks aren’t creating video content at all – and that’s a huge problem. I wanted to use this article as a quick look into why video content matters, the types of video content you can create, how to create it and of course what you can do to monetize it. If you have these core elements in mind then I think it will rapidly all fall together for you to be able to push your brand to the next level, get more fans and open more doors for your band. I mean just look at my #baconsbits video series on Instagram – video opens all manner of doors.

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Dumb and Dumbest Podcast #170: The Premier Group Chat


When it comes to marketing intelligence and personalized masterminds for bands, there are precious few hands-on private coaching experiences at a reasonable price. Dumb and Dumbest Podcast number #170 is streaming now and it’s all about The Premier Group Chat. Hosted by Matt Bacon (Dropout Media, Ripple Music, Prophecy Productions) and Publicist Curtis Dewar (Dewar PR), they also offer The Music Marketing Challenge, a low-cost, super high-value private training to bands and artists. Get hands-on practical experience to market your band like a pro today! Message them at the links below.  Continue reading →