We all get burnt out.
Honestly, if you haven’t yet, I applaud you. This industry is notorious for creating work ethics and hyper-focused mindsets that can be incredibly unsustainable.Continue reading
Tag Archives: monetizing your music career
MCLUCAS’S MUSIC INDUSTRY CONFIDENTIAL: Lessons Learned From Poor Quality Music Online
Music has… changed. Not in a “back when IIIII was a kid” sense (I’m also 24 so that wouldn’t even be that far back) but in the way we consume it. In many cases, it seems to be getting absorbed into the bigger window of being an entertainment/media company. Continue reading
MCLUCAS’S MUSIC INDUSTRY CONFIDENTIAL: Four Reasons Not To Buy Social Media Followers
Buying fake followers, likes, views, subscribers is always so sexy. It’s easy to get lured in by the ego boost it gives you, and there are a lot of short term benefits. In my conversation and observation, it never ends well in a long-term window and is the worst thing to spend your money on. Why?Continue reading
MCLUCAS’S MUSIC INDUSTRY CONFIDENTIAL: The Worst Investment I Ever Made
Companies are SO good at the “this is the one piece of gear standing between you and a chart-worthy album” and honestly, people like me have fallen for that trap more than once. After looking back on thousands of dollars lost and no improvement, there is one investment I made that was…. Just. THE WORST.Continue reading
MAKING IT IN MUSIC: John McLucas on Touring
Ah touring, everyone’s favorite sexy alluring demon beast of the music industry. It can be one of the greatest and worst uses of your time as a band, turning moderate fans to lifelong superfans, or causing you to lose thousands of dollars and play to empty rooms. Personally, I have toured over half the country, and played absolutely empty rooms and festivals (one opening for Tool, Coheed & Cambria, and Primus) but have since declined tour offers in the last 16 months.