Photo 185910839 | Ozzy © Fabio Diena | Dreamstime.com

In a story similar to the Ronnie James Dio Hologram. Sharon and Jack Osbourne revealed at Licensing Expo 2026 in Las Vegas that the Osbourne family has partnered with technology company Hyperreal to create what Jack described as “the digital DNA of Ozzy Osbourne, voice, image, and movement.” The avatar will travel the world and interact with fans in Ozzy’s own voice.

Sharon explained the scope of the project: “You can ask Ozzy anything, and he will answer you in his own voice, and the answers will be what Ozzy would have said. We’re going to take it all around the world. People can talk to him and he will talk back.”
Jack added: “Technology has come such a long way to where it’s almost drag and drop. You could shoot a template for a commercial, literally prompt what you want digital Ozzy to do in that commercial and just drop it in. It’s that simple now. He will exist digitally as himself for as long as we have computers.”

Hyperreal previously created a life-sized, AI-powered avatar of the late Stan Lee that interacted with attendees at Los Angeles Comic Con. The company has also developed digital avatars of Paul McCartney, the Notorious B.I.G., and Mike Tyson.

Ozzy Osbourne died on July 22, 2025, following a heart attack, with his death certificate listing coronary artery disease and Parkinson’s disease as contributing factors. His final performance came at the “Back to the Beginning” charity concert in Birmingham alongside the original Black Sabbath lineup. A biopic, the return of Ozzfest in 2027 in Birmingham and the US, and a Birmingham exhibition titled “Ozzy Osbourne: Working Class Hero,” extended through September 2026, continue to drive global engagement with his legacy.