There’s a way to connect with your fans that’s perhaps more powerful than any other way to do it. It facilitates sales. It fosters connections. People find it genuinely interesting and want more of them. They are the perfect quarantine content. I am of course speaking about going live. I’m not talking about live stream concerts, though those are great too, I’m just talking about turning on the camera and talking to some people live on Facebook or Instagram. Continue reading
So the real secret to growth in the music industry is relatively simple. It doesn’t involve any sort of special chicanery. It doesn’t even require you to be some sort of super genius, Lord only knows that I’m not one. What it relies on is the continued application of effort over time. Continue reading
This is the big one, the thing that if you understand can really move the needle for your ads and get you records selling. Understanding how to create effective creative, that is to say, images or videos for your marketing is essential if you are trying to close sales and run an ad that actually works. Continue reading