So a lot of the strategies we talk about for Instagram growth are the sorts of things that you need to constantly create content to maintain. Hell – this seems to be the case for all social media growth. But what are the strategies that can help that don’t require you to be constantly creating new content? This is a vital question in the throes of quarantine. Continue reading
So I wanted to get some quick thoughts out on something that I’ve been asked to talk a lot about lately – the ways to get signed to the label. This is of course one of the more common questions that people have about the music industry and it’s definitely a tricky one to figure out year in and year out. The thing is, getting signed is not a binary thing, not a specific formula. Continue reading
This is the big one, the thing that if you understand can really move the needle for your ads and get you records selling. Understanding how to create effective creative, that is to say, images or videos for your marketing is essential if you are trying to close sales and run an ad that actually works. Continue reading
Running ads on Facebook is extremely difficult. There’s a lot of ins and outs that you have to understand otherwise you are pissing away money. There’s obviously been a ton of hacks to help with this but I can assure you a lot of it is mere quackery. So I wanted to write an article talking about the three biggest mistakes people make on Facebook ads.
So last week Taylor Swift surprise dropped her amazing new album folklore. In conjunction, she released music videos for every single song. When this is all said and done there will no doubt be endless interviews, exclusive content promotions, and bundles. That being said – by and large… surprise drops are basically never a good idea, especially for metal bands.Continue reading
Want to know one of the best places that you can close sales? The direct messages. Yeah – that’s right the DMs. The Instagram DMs. This is one of the hottest places to sell and I feel like no one in heavy music is using it nearly enough. In a world where are trying to just sell 300 units to be a success – why aren’t more of us taking advantage? Continue reading
So going forward I think we are going to start to see a whole new take on Facebook lives. There are a lot of interesting things happening in this space but I think that the lives that really clean up are going to start shifting. I think we are about to see the rise of the ‘casual live’.
After we pick apart what the casual live looks like I then want to take a minute to talk about why it works then of course break down how you can do it. Once you start to remove some of the stress and stigma from doing a live, I think it becomes a much more accessible and fun experience for everyone!Continue reading
So here’s one of the best ways to cultivate true fans. This is going to sound crazy but I swear to god it works. It’s also one of the best ways to push your personal relationships in general. That is simply – sharing some of your non-musical or even non-genre interests. This is key for differentiating. Continue reading
There’s a way to connect with your fans that’s perhaps more powerful than any other way to do it. It facilitates sales. It fosters connections. People find it genuinely interesting and want more of them. They are the perfect quarantine content. I am of course speaking about going live. I’m not talking about live stream concerts, though those are great too, I’m just talking about turning on the camera and talking to some people live on Facebook or Instagram. Continue reading
So the real secret to growth in the music industry is relatively simple. It doesn’t involve any sort of special chicanery. It doesn’t even require you to be some sort of super genius, Lord only knows that I’m not one. What it relies on is the continued application of effort over time.Continue reading