Once again Ghost Cult, along with the entire music industry it seems, invaded Anaheim, CA for The National Association of Music Merchants, a.k.a. THE NAMM Show at the Anaheim Convention center. Taking over the town and part of greater Los Angeles at Night, NAMM is becoming more and more of a yearly pilgrimage for brands, gear heads and artists. Autograph and selfie-seeking fans are also starting to dip in to part of the main weekend, with really only the first two days being “industry only types”. That dynamic is expected to change in 2017 when fans have free range for the entire event. In the mean time the name of the game is networking and wheeler dealer action between manufacturers, merchants and artist reps. The main action is at the booths where the big name gear companies show their new wares, and artists from the up and coming to the legendary vie for attention and props. All day long it’s a schmooze fest and a meeting of the minds in terms of gear mavens, and artists jamming. At night it is the special events such as this years’ NAMM Jam, Tribute to Randy Rhodes, and other events, many held for charity that pack the clubs at a more-exclusive-than-usual for L.A., clip. Whatever your motivation for attending, THE NAMM Show, and its summer-time counterpart can’t be beat for an awesome industry experience and eye-popping star power all in one place. Thanks to Melina Dellamarggio of Melina D Photography or covering it for us this years and bringing us there with her amazing photo set!
