BACON BLOODY BACON: Matt Bacon on Festival Culture and Networking


Frequently I get asked about how I was able to grow my network so quickly and from such a young age. This is legitimately a great question because even as a teenager with no real industry gigs as it were, I feel like I quickly became a very connected individual. Now the secret behind this was not just the constant content creation. There are a lot of people who were creating as much content as me who didn’t get the opportunities that I did. Nor was a deep knowledge of metal. I’ll be the first to admit that there are a ton of people out there who have a deeper knowledge of metal than me. No, what it was, was that I was the guy who was at every festival and who was able to use festival culture as a way to make my presence known and then start to grow a future for myself in and industry that so often seems not to care. Continue reading


BACON BLOODY BACON: Matt Bacon on Social Media Distribution


The thing people don’t understand about social media is that it’s a distribution game. It’s not a question of optimizing or min maxing or post times, though those things all help. It’s not a question of engagement groups or getting just the right number of stories. It’s about who sees your content and when. It’s about who thinks your content is cool and moreover why they think your content is cool. If you can hack that aspect of the distribution game then you are in a position to have long term success. So many people can’t seem to grasp this basic reality of the social media industry and I think that it leaves them at a huge disadvantage. So I’m going to take a minute to help you to understand how to win at social media distribution and how you can ensure that your content is the content that gets the clicks, because getting clicks is really what we all need to aim for, for better or for worse, this is the new reality. Continue reading