Now that we are a few weeks into the madness of this Coronavirus thing I wanted to document a few thoughts I have had about the whole content creation situation in the face of the coronavirus. There are a lot of interesting layers here and I think it’s too early for anyone to claim to have authoritative answers. That being said I think I have a pretty clear idea of what’s starting to shape up as content that makes sense vs stuff that doesn’t seem to be as effective. Obviously this will shift as we become more aware of the scope of this whole thing but it’s an interesting time in human history right now, so let’s take a moment to look at some of the content strategies that are coming into play, including stuff like content vs reach, the relative inefficacy of doing live sets, content ideas that do seem to be working and of course what you can be doing to help grow your band while we go through this.