I’m currently reading a book called From Good To Great, it’s a study by Jim Collins where he and a team of researchers broke down a huge variety of data in order to craft an understanding of what helps companies and projects move from… well from good to great. It’s interesting stuff – compelling reading across the board. One of the things that really struck me from the book was the idea of the hedgehog concept, that you need to find the one thing you are the best in the world at and then double down on that. So I wanted to talk about how this applies to bands. To do so we are going to dig into what the hedgehog concept looks like in the band world, how you can use that to start to differentiate yourselves, how that will fuel the economic engine of your band and then of course how to develop from there. Continue reading →