Metallica’s partners in their spirits business, Blackened American Whiskey, has announced its partnership with Metallica’s All Within My Hands (AWMH), a foundation dedicated to creating sustainable communities by supporting workforce education, the fight against hunger, and other critical local services, for its “Season of Giving” charitable initiative. From now until January, Blackened will donate $5 for each bottle purchased either online or in-store to All Within My Hands. To participate in Blackened’s “Season Of Giving”, consumers must upload a photo of their receipt by scanning the QR code on in-store signage or via a link on BlackenedWhiskey.com. Each receipt upload is an automatic entry into the sweepstakes to win a METALLICA autographed All Within My Hands guitar or a METALLICA autographed Blackened drumhead, where allowed by law. Blackened’s web site will also give consumers the opportunity to make a direct donation to All Within My Hands. No purchase, receipt upload, or donation is required to enter the sweepstakes, but contestants must be a U.S. resident, 21+. A new winner will be selected each week between November 22, 2020 – January 3, 2021.
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