Splits are these days one of the most important things that you can do in order to grow your band. I think for a long time a lot of people have felt that splits were really just the place of hardcore bands trying to cross-promote with their friends or simply just do a record with another band that they like in order to save costs. Yet as with most of the ideas in the hardcore scene we are starting to see the culture of splits starting to infect the rest of the underground music world and it’s a really good thing in my eyes. Splits are a great way to diversify markets, to reach out and try new ideas without committing yourself to a full record and even get a chance to work with new people. Look around at major bands in the heavy underground and you are starting to see splits left and right. There’s a reason for that. And while the profits aren’t as significant that’s okay in my eyes because there are a ton of other benefits, benefits that we are going to get into, as well as strategies for best marketing and creating your side of a split. Continue reading →