So probably the most underused tool in the musician’s arsenal is their mailing list. Not enough musicians with free Mailchimp accounts take advantage of all that they can do with the power of their mailing list. This is a really tricky thing of course because it requires you to get off your ass and spend some time learning a back-end system, but guess what, even that isn’t that tricky. MailChimp and its peers make this an easy task and I think you’re going to actually end up getting a lot of value out of it. Look at it this way, if your band is making let’s say… $200 in the kitty off a show, that is to say, you are at a pretty decent level. All things considered, a single show is like 10 hours of work, so the band is making $20 an hour and probably investing a ton of time and money up front. Well, if you get good at emails then you can sell a few shirts with every email and your band will be making way more per hour, meaning that you can fund all sorts of other cool projects to better fuel your art. So let’s get granular on the basis of my strategy.