A big topic that I have a lot of fun getting pretty deep with is thinking about how people consume content in 2019. This is a place where a lot of bands get confused. They don’t act thoughtfully. Remember that at the end of the day, you need to sell to your audience the way they want to be sold to, not the way that you want to sell to them. It doesn’t matter if the way that you like to create content seems cool to you. If it doesn’t seem cool to your audience, then it’s as good as wasting your time. So how do you operate with this in mind? How are people consuming content nowadays, and how does this impact how (and what) you should create? It’s really hard sometimes to figure these things out because, during the process, you’ll often discover a lot of brutal and uncomfortable truths. The main thing to remember is just that while social media is a one-to-many method of content delivery, you want to make it feel like a one-to-one method. Continue reading →