According to marketing expert Russel Brunson you need a distinctive personality for your brand to help connect with fans and make them want to be fans.  Dumb and Dumbest Podcast #93 is streaming right now, and it’s about Building An Attractive Character For Your Band. Dumb and Dumbest is a music industry podcast hosted by music executive Matt Bacon (Dropout Media, Ripple Music, Prophecy Productions) and Publicist Curtis Dewar (Dewar PR).  Continue reading →