Here’s something that a lot of bands struggle with that is ultimately going to lead to a lot of frustration if they don’t maintain it. This is the idea of having to maintain a social media presence even if nothing is happening for your band. This is admittedly one of the hardest things to do in the music industry and something that you are going to find yourself scrabbling with tooth and nail for. That all being said – understanding how to maintain a social media presence through a policy of high engagement is a really effective way to grow your name, get higher outreach and become someone who is going to do stuff that matters and whose bands releases are remembered, respected and appreciated rather than falling apart between releases because no one is paying attention. I know this is problematic given the nature of many bands where one guy is running all the socials and doing all the things – but learning how to deal with this is going to be essential for long-term growth. Continue reading →