OK so here’s a big one that people don’t want to think about but which remains unflinchingly true the more I delve into the music industry. It’s the simple principle that no matter what you do content-wise, the production quality is not going to be the be all end all. In a world where bands and creatives need to create more content than ever if they want to succeed you need to figure out ways not to cut corners, but rather to create content that is relevant to your audience, platform, and way of branding yourself. I know that this sounds a bit foofy and that there are multiple levels, but we are going to dig in deep – because, at the end of the day, the bands who are precious about their production quality are the bands who don’t actually get anywhere. Meanwhile, you take a guy like Intervals, who understands that bare-bones video content works and his shit blows up. We are about to dig into the how and why of that world. Continue reading →