I get asked all the time: “Matt, why do you share so much information with anyone who asks?” The answer is simple — I make more money this way. I’ve made it clear before that I’m genuinely convinced that a rising tide lifts all ships. When I share information with the world, I’m putting out positive energy by helping people and contributing towards something that I feel is greater than myself. I know this sounds kind of woo-woo, so in this article, I’m going to actually break down the thought process behind why I do it. I want you to understand my motivations, so I’ve built out my thinking into four key points: it builds the brand, helps to strengthen relationships, it doesn’t really matter who knows and ultimately, it’s the right thing to do. This is essentially the thing that has made an industry as horrifying as music so rewarding to me. Continue reading →