The biggest problem in the music business today is oversaturation. In an age where everyone can record with ProTools, design their album cover online and buy decent instruments for just a few hundred bucks, it’s unsurprising that there’s more music coming out than ever before. The issue, of course, is that not all of this music is good. It’s especially rare for people to realize when their own music isn’t good — it’s a hard thing to come to terms with after all. What this means is that now, more than ever, we have a disproportionate amount of bands trying to ‘ma it’ which leads to an issue where none of the engines that traditionally drive independent music work for anybody. It’s an important topic to get your head around, so in this article, I’m going to break down how oversaturation in the market negatively impacts show bookings, press placements, merch sales, and online interactions. My issue is not with people creating a bunch of music, but rather people trying to go too far, too fast and thus negatively impacting their scene as a whole.