One of the most important things I would push on someone figuring out how to market their bands is to look at genres other than their own. This is where I see the vast majority of bands falling down when trying to strengthen their marketing efforts. The bands who are able to see beyond and push their brand are usually the ones who can figure out what their peers in other genres are doing and start to apply those concepts. In fact, one of the main ways that I make money as a consultant with genres outside of punk and metal is by teaching people the ways that punk and metal bands build brand. Then vice versa, when helping punk or metal bands I tap them into some more traditional marketing ideas. Everybody wins. In brief, you want to be looking at other genres because you might be able to get fresh inspiration, evolve pre-existing ideas and differentiate your band. The best part of it all? It’s not just limited to music. Continue reading →