It came to my attention via a dear friend who gives top tier hugs that I haven’t written an article about the implementation of hashtags in a while. This is funny because I recently grew my mailing list pretty dramatically by offering out free, customized lists of 100 hashtags. (If you want yours, click HERE) so it should have been top of mind. But that’s how life goes sometimes – you engage deeply with a project and then forget to create some content around why it’s so cool. So let’s dig in. In this article, I want to talk about why hashtags are crucial, how hashtags function specifically on Instagram where they are without a doubt the most important. I also want to talk about how to choose the hashtags and some common mistakes that people make with hashtags that they need to be avoiding. Let’s do this thing. Continue reading →