Skumlove has shared a new single and thought-provoking video for “The Dark” and the track is streaming on all DSPs today. Written at the height of the mania and crisis of the pandemic in 2020, the track targets a deep well of emotions and scenarios many of us have faced as a result of that time. The moody music video was shot and directed by Vicente Cordero at Industrialism Films, and the band has partnered with The You Rock Foundation, in order to share a message of support for anyone going through tough times. Watch it now.
“The Dark” was written “under duress while being held captive by the height of the pandemic in 2020. The song depicts dark imagery of four characters dealing with stress, anxiety and depression in their lives. A heartbroken girl, a stressed-out businessman, and a bullied youth contemplating revenge, while a battered housewife tries to drown her sorrows. Inside this darkness is a ray of light in the shape of a hand reaching out to pull them out of the turmoil and bad decisions.”
Speaking on the single, vocalist, Skum Love wanted to create a song that felt relatable during a challenging time within the past year. Skum Love shares, “this song is a very personal one. I knew it had to be more than just another song, it had to be a movement… I reached out to the ‘You Rock Foundation’, and with their incredible help, this song can reach to more people and hopefully reach others that are crying out for help. Music has always brought me out of a dark place and made me see the light.”
The ‘You Rock Foundation’ has partnered with Skumlove in supporting their single, “The Dark” and hopes to shed light on anyone who may be going through dark times and in need of help or support. More information on the ‘You Rock Foundation’ can be found https://www.yourockfoundation.org. And as well on August 29th Skum Love will be celebrating his birthday at the Whisky A GO-GO with bands and a surprise mental health panel from brand ambassadors of the You Rock Foundation. Get tickets here: https://whiskyagogo.com/calendar/events/11151915/skumlove-symbolism-fate-destroyed-the-mendenhall-experiment/
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