Heavy Business is a metal marketing podcast presented by C Squared Music. You’ve toiled away to make your music great, don’t drop the ball on the promotion! Meet your hosts – seasoned PR professional Curtis Dewar, and metal musician Aliyah Daye. We dig deep with our guests on when to DIY your promotion, and when (and how) to get help. Join the conversation as they chat with musicians, record execs, journalists, and more about how to get more eyes (and ears) on your music! Visit csquared.info for your PR and Marketing needs. In this episode, Aliyah and Curtis welcome Holly Royle to teach bands how to do their own DIY PR campaigns.

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