The music lifestyle brand, and Jack Rack® creators, Pluginz, have been celebrating their 10th anniversary this year. They are now closing out 2026 with officially licensed collaborations with Oasis, Ghost, Ice Nine Kills, Slayer, Megadeth, Anthrax, Misfits, and the estates of Ozzy Osbourne, “Dimebag” Darrell Abbott, and Cliff Burton. Keep reading below for further information.
“Reflecting on this moment, especially as we mark our 10-year anniversary, is incredibly rewarding,” said Pluginz’s Dan Jacobs. “To see the Jack Rack evolve from an idea into a product trusted by the industry’s biggest names and by music fans all over the world is beyond what we imagined.”
Founded in 2015 by Mike Stricklin, Pluginz transformed a clever Kickstarter idea into a global phenomenon, turning rock-gear aesthetics into functional home décor that combines collectability and practicality. The company gained popularity with its wall-mounted Jack Rack® key holders, made from real amplifier materials and featuring plug-style keychains. Stricklin soon enlisted his friend Dan Jacobs, founder of Rock World Merchandise and guitarist for RIAA gold-certified metalcore trailblazers Atreyu, as a co-owner and head of artist relations for Pluginz. “We started with one viral idea and turned it into a movement,” says Stricklin, who serves as CEO. “Never in my wildest dreams did I imagine we’d have the opportunity to work with some of my favorite bands and collaborate with the amp and guitar companies I grew up admiring.”
In 2025, Pluginz introduced its all-new Build-Your-Own Jack Rack® configurator, allowing fans to customize their setups with shell colors (Vanta, Crimson, Tuxedo, and Pink Your Poison) and interchangeable magnetic grille faceplates. Each faceplate can feature band artwork, brand logos, or limited seasonal designs, and can be paired with matching guitar plug keychains or sold as collectible full kits in artist-branded packaging.
This year also saw new brand partnerships with Marshall, Fender, Ampeg, Mesa Boogie, PRS, Creem, and Warhead, further expanding Pluginz’s reach into both gear culture and mainstream retail. A new five-year licensing deal with Marshall Amplification includes the Marshall Jack Rack: Reissue set — the first major upgrade to the flagship product in five years.
Pluginz continues to expand its retail footprint, now available through Guitar Center, Sweetwater, the Rock and Roll Hall of Fame, Long & McQuade, Revolver Magazine, Rockabilia, and more retailers worldwide. With a growing catalog, innovative customization options, and collaborations with some of the most influential names in rock, Pluginz continues to bridge the gap between the spirit of the stage and everyday life. Shop the full collection at pluginzkeychains.com
Since 2015, Pluginz has brought the spirit of the stage and the look of iconic gear into everyday life for rock music fans. Best known for the Jack Rack®, Pluginz creates officially licensed products with Marshall, Fender, Slayer, Megadeth, Ghost, Ozzy Osbourne, Oasis, and more. Pluginz products are available at Hot Topic, BoxLunch, Musician’s Friend and select retailers worldwide.
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