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The 5 companies below show how connecting with hardcore rock and metal music fans has paid off. When businesses find ways to authentically tap into these alternative subcultures, it can completely transform their brand and win back customers.
For example, Play’n GO with slots ensures that they keep frequenting as the games remain accessible to regular players. And many of the software provider’s rock’n roll slots are available at some of the best online casinos in the US on this website.
Also, we read how the clothing store Hot Topic was losing touch with teens until they decked out their shops with punk rock and emo style. Sponsoring festivals helped them bring those counterculture crowds back through the doors. And motorcycle company Harley-Davidson powered through tough times by making loud, badass bikes that channeled the raw, rebellious spirit their core fans crave.
Other companies like the slot game creators Play’n Go, guitar retailer Guitar Center and hotel chain Best Western have also managed to turn things around after embracing hard rock. Whether it’s adding headbanger graphics, hosting battles of the bands or rolling out rock star themed rooms, they’ve used this music to make over their image and get sales picking up again.
It just shows that celebrating music subcultures can be the right business move – even for older, mainstream brands. These companies have struck profitable chords by tapping into what alternative scenes want.
How Hot Topic Hit the Right Note With Teens
Back in the 90s, the clothing store Hot Topic was starting to lose touch with young customers. Other newer, trendier shops were stealing their business. So Hot Topic decided to go through a major change. They wanted to give their stores a total rock and roll makeover – and win teens back in the process!
They decked out their shops with badges, band t-shirts and posters of punk, metal and emo groups. It was all about celebrating alternative styles and hard rock music. For the first time, teens could walk into a major shop at their local mall and feel like they belonged.
Hot Topic also made sure they sponsored the right concerts and festivals. And it worked – all those hardcore rock fans came flooding through the doors! The company found a perfect balance between mainstream and counterculture.
By zeroing in on one subcultural style – hard rock – Hot Topic completely turned their fortunes around. The 2000s were their boom years. It just goes to show the power of pinpointing your target audience!
Play’n Go Gains a Loyal Following of Hard Rock Fans
Play’n GO totally nails the vibe that hardcore rock fans dig. We’re talking in-your-face guitar licks, drums bashing your eardrums, and dudes with flowing locks wailing into the mic. It’s all about cranking the anarchy and rebellion up to 11!
So for metalheads out there, these games are gonna hit the sweet spot. Especially when Play’n GO partners with the real-deal bands themselves. Can you imagine spinning the official Motörhead slot and hearing Lemmy’s gnarly bass lines when you win? It’s gonna make loyal fans super stoked! Or getting special meet and greets with giants like Twisted Sister as you unlock bonuses? Talk about some VIP treatment!
You don’t gotta be a total groupie to appreciate killer graphics of tattooed dudes shredding solos. The sounds of the cheering crowds and guitars give that stadium rush we all get pumped about. And snagging some bonus cash by clicking on signature guitars or drumsticks is pretty satisfying no matter what music you’re into!
So whether you eagerly wait for the latest releases from your favorite bands or just casually stream rock songs while gaming, these slots let everyone join the party. That’s how Play’n GO wins over such a wide following of loyal headbangers!
Guitar Center Makes A Comeback
Guitar Center was struggling in the early 2000s against online stores and big retailers. But a new CEO had a bright idea – remake the stores around guitar culture and hard rock music! Suddenly, Guitar Center became a hangout for passionate musicians. With rock star murals, guitar testing rooms and “battle of the bands” contests, sales started picking up again. By celebrating music subcultures, the company hit all the right notes.
Harley-Davidson Gets Back To Badass
The classic motorcycle maker Harley-Davidson hit tough times in the 80s as their core fans aged. To power through, execs knew they needed to channel raw, rebellious hard rock energy again. They made bikes that were loud and edgy, partnered with rock artists, sponsored festivals – anything to up the outlaw attitude! By 2013, Harley was back in full force with renewed customer excitement. Turns out a little counterculture spirit was just what they needed!
Best Western Rolls Out The Rock n Roll
In the 90s, Best Western hotels were losing young travelers to hip new boutique hotels. To lure teens back, they added electric guitar decor, rock suites and local music events. Suddenly Best Western was the best place to party in town! With this vibrant hard rock rebrand, Best Western won over younger guests. Even older brands can stay relevant by tapping into music subcultures!