Icelandic post-hardcore band Great Grief has signed a deal with No Sleep Records for their next album, Love, Lust, and Greed, coming December 7th. The band has shared a new video for their single ‘Ivory Lie’, which you can see below.
Vocalist Finnbogi Örn Einarsson commented in an interview with Revolver Magazine:
“The lyrical part of ‘Ivory (Lie)’ was written as I experienced something beautiful and desirable, become petty, horrid and pathetic. You can feel it creeping up on you, but you won’t be able to make sense of it until it’s too late. It is about lovers who go through hell and back, just to realize that they’re not mature enough to put their past behind them, and then they dip into their vices once again with pills, alcohol and meaningless sex.
“From what appeared to be unconditional love, to pathetic leisure. The video follows the same suit, starting out as an innocent party we’d all consider being part of, but then it takes a step in the wrong direction. This life cycle can truly be applied to just about any aspect of life, and definitely shouldn’t be ignored.”
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