Former Guns N Roses and current SIXX:A.M. guitarist DJ Ashba has signed an exclusive deal with Edgeout Records/Universal Music Group/UMe for his new solo project, which will see him “featuring different singers from different genres on every song.” Although Ashba initially started work on the project as a collaboration with his SIXX:A.M. bandmate James Michael — under the band name Pyromantic, now the project has evolved into an Ashba solo venture, with Michael announcing in 2018 that he was stepping away from the group.
Ashba comments: “Over the past couple of years, I have found myself going through a musical transformation — almost an evolution, you could say. I allowed my creativity to flow freely without trying to restrain it to conform to a particular genre. I found the whole journey very liberating and also very exciting. It allowed me to experiment with new sounds and compositions that cross the boundaries of multiple music genres, to create something so unique and exciting that I cannot wait to share it with the world.”
Ashba has brought together a formidable team that includes Tony Guanci, Edgeout founder and label head; Bruce Resnikoff, president and CEO, UMe; manager Larry Rudolph, ReignDeer Entertainment/Maverick; Chris Dalston, co-head of music, CAA and Gavin Maloof, founding partner Vegas Golden Knights/vice-chairman, Maloof Companies.
Regarding his upcoming solo disc, which will be released under the ASHBA banner, DJ told Fox5’s “More”: “I spent three years in the studio creating this new sound and I took Latin, pop, rock and EDM and I just threw it in a blender as a producer. I’ve done the rock thing, I’ve done that my whole life, but I wanted to create a new sound — something fresh, something anybody could latch on to. If you like Latin, there’s enough of that; if you like rock, there’s enough of it in there. So it’s a really cool, unique sound. I’m pretty proud of it.”
According to DJ, he will promote the LP by embarking on a tour on which he will be joined only by a VJ.