On Thursday night, October 27, Avenged Sevenfold will host a global, 3D, 360-degree, live-streamed virtual reality performance in partnership with Universal Music Group (UMG), Capitol Records and Vrlive. A7X fans worldwide will be able to view the live stream. Full details below:
Fans can stream the event live on UMG’s newly released Vrtgo VR platform, powered by Vrlive’s advanced technology, and experience Avenged Sevenfold’s electrifying set as if they were there for this first-of-its-kind immersive event. VRTGO is freely available on iOS and Android.
Michelle Jubelirer, COO, Capitol Records commented:
“We are constantly working to create opportunities for our artists to connect with their fans in new and exciting ways,” “We’re thrilled to work with Avenged Sevenfold and VRLIVE to bring this unique experience to Avenged Sevenfold fans around the world.”
VRLIVE will also be streaming the event to 50 Samsung Gear VR headsets on the ground level at the event for the guests to virtually transport themselves to the stage. The event will be shot using the Nokia OZO camera, the first purpose-built VR camera with immersive spatial audio to deliver the best in VR music experiences.
Deborah Hyacinth, SVP digital marketing innovation, UMG also commented.
“VRTGO is a truly immersive and creative platform for our artists to tell their stories and invite their fans around the world to experience live performances and music videos like never before,” s “We’ve employed state of the art technology to make VRTGO a cross-device platform and home to some of the world’s best VR content.”
VRLIVE founder and CEO Heiner Lippman. Commented:
“We are excited about our partnership with Universal Music Group as it gives us the opportunity to provide the viewing audience with unprecedented levels of access,” stated Virtual Reality is destined to change the media landscape, which will enable users to not just view entertainment, rather, it allows them to experience it, and VRLIVE will continue to transform how people view and interact with the world around them.”
Avenged Sevenfold made headlines with last week’s release of ‘The Stage’, the first single off of the new A7X , Voltaic Oceans, the album will be the first for the band with Capitol. Full album details are will be available on October 27th .
The new disc will be released through Capitol, following the band’s termination of its contract with Warner Bros. earlier this year after a legal battle.
