The life of a rock n roll band is never an easy one for some. Ask Dave Wyndorf of Monster Magnet who has rocked audiences globally…except his home country of the United States. At the time of the interview, Monster Magnet was about to embark on its first full North American tour in ten years behind their latest record, Last Patrol (Napalm Records), something they never anticipated putting aside for so long. They did occasional US shows in New York and New Jersey during 2004’s Monolithic Baby, 2007’s 4-Way Diablo and 2010’s Mastermind, but a full US tour did not happen. Wyndorf updated Ghost Cult on why they took such a long hiatus from touring the US.
“It was kind of on purpose. About ten years ago, I got off of a major label in the States. We were on A&M and it got sold, and in the new age a lot of stuff that you know happened in the music industry in the last 15 years. It got folded into another major, things got nasty. It didn’t look like people were going to buy what I had to sell. It didn’t look like psychedelic rock was going to be the next big thing. It’s never been the next big thing. It always appeared out of another dimension. It got lucky once in a while and it ran back into our own dimension. That’s how I survived for 20 years doing it. I don’t count on the big bucks rolling in.”
“Things got screwy and I really love Europe. I love the world. The world knows how to rock. I don’t know what America wants any more. But they definitely don’t want rock n roll the way I liked it. Everyone’s on their phones and it’s pretty evident what’s going on. People became their own stars and the live culture took a dive. Unless you’re really hot, there’s no way for someone like us to tour the States comfortably, meaning on a bus. Playing in front of us people who dug it in most places to make it worth my while, I’d rather go to Europe and live it up. That’s what I did.”
“In Europe, there’s a huge variety of shows, different kinds of music, and all kinds of cultural appreciation for different kinds of art, whether that is in music and art crossover. Europe for us the past ten to 15 years has been the place to go, and America has been the place to live, but not thumbs up on the art and creativity over here.”
“All the smart people are inside, on the computers and on their phones. They’re not representing. Look at the advertising marketing. Look at the 
movies. Who do they sell that stuff to? They sell it to dumb people. They don’t sell that stuff to smart people. That’s where the money is. If you’re smart and have esoteric traits in the States, it’s the best time to be alive for referencing and gathering. To actually perform that stuff and be outside the lines of that, it’s the worst time. They don’t need you or your band. There’s no way I’m going begging door to door. I’m not going ‘hey I want to conquer America!’ For what – the 30-second attention spans of a bunch of morons? The smart people aren’t outside. They’re inside.”
“So I decided to give it another shot. It’s been ten years. I never planned on going this long. Things started to change. A lot of people started getting bored sitting inside. The novelty of broadband and cellular reception started to wear off a bit. I think people are poking their noses around and are like ‘what are they doing outside?’ ”
Wyndorf talked about the differences between the US audiences versus the world, especially when it comes to technology being involved.
“It’s obvious what goes on, especially in the States…plus you have the whole 20th Century to look up to the person on the screen, on the cover of the magazines and on the radio. The technology back then during that century prohibited anyone from being involved unless they blew somebody or got lucky. Then that technology is there. They ramp it up and it gets better. Now everybody can be their own little person. You have your own magazine, your Facebook page, your social media…you’re the guy. You’re in. You’re the star…kind of. That’s good enough for a lot of people. I can see why a lot of focus is dispersed in the States for entertainment and why people don’t ride on anything for too long. But somebody like me, who’s in a rock band, it’s a stage thing when you go to a town and it’s in analog. ‘Please come and see us!’ If there’s something else better going on in town, you’ve got a problem. Now you’ve got something better going on every single night. There’s always something going on.”
“Luckily for us, Europe – it’s a big place, which we tour there a lot, and many other parts of the world. They’re not behind us in technology but they seem to have chosen live culture and going to a wide variety of shows that being a common practice…it’s a hobby. They do it. They want to get out. Going out for them seems to be a big deal. There’s not a car culture there. The train stations are really nice. Train stations over here are places you get murdered. That’s the way it’s been for 30 to 50 years. Before that it was different. All kinds of things that make for the climate of traditional rock n roll is gone in the States. So it has to be either reinvented or re-imagined. In the meantime, I didn’t want to be the guinea pig while they set up this brave new world. That’s for hardcore bands and metal bands…the stronger guys. They’re warhorses.”
While he spoke about his observations of the world, he spoke about the inspiration that went into Last Patrol and where his head was at during the writing of this record. Despite stripping down their recording processes, Wyndorf still manages to find unique ways of getting his thoughts down on paper.
“I never start off with a theme but it winds up towards it sounds like one, so I latch onto it as it’s going. The music kinda finishes itself with me. Whatever my instincts are – do all the shit you’re supposed to do as a writer – write from the heart. I don’t write fantasy. I use a lot of science fiction terms. All of my stuff is from the heart so I have to feel it and deliver it, and build it up from there. I usually write this stuff very close to each other so similar themes come up. For some reason on this record it was revenge. Why do I have three songs saying I’m going to move to the moon and blow everyone up? It’s pretty funny! Illuminating but I don’t spend too much time dwelling on it. It’s like ‘dude this is who I am this week.’ “
“The theme on this record is alienation and spending too much time away from people. There are often times I’m sitting on my computer for six hours dicking around and saying “I got everything I want but I’m missing something. Then I wake up the next day and watch the news and go ‘Ok the world sucks. I’m leaving…’ But it’s not suicide. There’s always some other theme like get a ten foot woman with giant tits and move to the moon. Move up there and send down nukes to those who don’t know how to rock. Simply adolescent bullshit like that makes you feel good. Then it gets gnarlier from there – girlfriends, bad relationships…the whole bit. It’s like a country and western record when I write.”
Finally, reaching a milestone in the band’s career, Monster Magnet has surpassed 20 years of existence, despite lineup and record label changes over the years. He shared his secret behind what drives him to continue.
“I don’t know. Sometimes I think stupidity. It’s like sometimes do you really want to be in a band for 20 years…but it’s fun. Making music and touring is fun. It was fun when I was 19 in my first band and it’s fun now. If you get something like this, it’s worth working on because I believe in the music. I really do. I believe the process making music makes you more a part…not playing it for people but doing it helps your brain. Making music helps your brain or some sort of mathematical thing. Makes you feel good, makes you feel like you’re creating something, and makes you feel like a kid like I’m playing in my room with my action figures and comic books going ‘fuck yeah! What happened to Doctor Doom having a radioactive tumor in his back, and Cyclopeon Doctor Doom flew out of his tumor…that kind of shit. There’s no balance to it. Your imagination becomes somewhat real. For me, for 20 years it becomes more sense. I just turned 57 yesterday. It’s insane! I can’t imagine getting this old. But you wanna know something? I don’t know any other 57 year old guys getting to do what I do.”
Rei Nishimoto