In news that surprises few following the story, the previously announced 50th Anniversary event of the original Woodstock Festival has been canceled. The three-day music event that was meant to honor the original Woodstock was set to take place the weekend of Aug. 16 in Watkins Glen, N.Y. Some of the rock artists set to perform were Robert Plant, Black Keys, Greta Van Fleet, The Killers, but mostly pop and rap artists with little in common with the original festival were to dominate the lineup. This made it a non-starter for fans from the jump. Dentsu Aegis Network was funding the festival and released a statement earlier today. Tickets for the festival were originally set to go on sale April 22, but news broke last week that the sale was being delayed.
“It’s a dream for agencies to work with iconic brands and to be associated with meaningful movements. We have a strong history of producing experiences that bring people together around common interests and causes which is why we chose to be a part of the Woodstock 50th Anniversary Festival. But despite our tremendous investment of time, effort and commitment, we don’t believe the production of the festival can be executed as an event worthy of the Woodstock Brand name while also ensuring the health and safety of the artists, partners and attendees.