Iron Maiden and West Ham United have joined forces for Die With Your Boots On, a unique collaboration between the two greats of their field. Named after the 1983 song of the same name and driven by die-hard West Ham fan and founding member of the band Steve Harris, this partnership brings together two institutions with shared origins in London’s East End. Harris has been flying the flag for West Ham on stage for decades, with his bass guitar even featuring the club’s iconic logo. His love for the Hammers goes back to 1965, as he recollects, “I went to see West Ham play against Newcastle when I was 9 and my mate was 10. We jumped on a bus and went to the game, and they won 4-3 and that was it. I was hooked!”Continue reading →