For the first time in 34 years, there will be no SXSW Festival. After an order by the city of Austin Texas, the festival announced its cancellation over fears from the growing outbreak of the Coronavirus. Many key sponsors and artists had already pulled out. As reported by AdWeek, the event typically draws more than 400,000 attendees and in 2019 brought and added $350M to Austin’s economy. Attendance last year topped 417,400 across all events.Continue reading →