Red Fang are stoner rock legends and technical innovators when it comes to viral marketing. The band has released a new single ‘Antidote’ through their own mobile phone app. Written and directed by Wieden+Kennedy creative Ansel Wallenfang. It is the world’s first music video game you have to headbang to play! The mid ’90s–style app, titled Red Fang: Headbang, is available globally for both Android and iOS using either a smartphone or tablet. A tutorial at the beginning teaches users how to appropriately headbang (hint, move your head with your hand/phone). If the user stops headbanging, Red Fang dies. The app features three alternate endings. Download the app, watch the video and a trailer for it below!Continue reading →