On Saturday July 10th, the Stand Up And Shout For Ronnie James Dio’s Birthday, Global Virtual Concert produced by Rolling Live Studios, has added a wealth of talent to the already star-studded lineup that will bring together unusual musical pairings for one-of-a-kind performances, special birthday messages and artist interviews. the event, hosted on rollinglivestudios.com beginning at 2:00pm pacific time (pdt). The event, taking place on what would have been the Metal icon’s 79th birthday, will benefit the ronnie james dio stand up and shout cancer fund (www.diocancerfund.org), founded in memory of the late heavy metal icon who was the voice of Elf, Rainbow, Black Sabbath and Dio before losing his battle with gastric cancer in 2010.