Iron Maiden have teamed up with Japanese electronics manufacturer Onkyo for a new venture called Maiden Audio. The first product under this line is reportedly headphones, but a representative for the company has said that this “will be anything but a re-badging exercise.”

As part of the Maiden Audio launch campaign, which is to be kicked off at CES — the annual technology trade show currently underway in Las Vegas — the project has its own online photo tweet wall, which you can see rolling in real time at MaidenAudio.com.

Visitors to the stand are invited to take pictures of a giant statue of MAIDEN’s official mascot, Eddie, either alone or of themselves posing with the statue, and tweet it using the hashtag “#MaidenAudio”. Instagrams and tweets posted will make up part of the scrolling wall.

In the meantime, the band is reportedly finishing their next studio album with producer Kevin Shirley for a 2015 release.