Rock music has created and evoked emotions in people that other music styles have not been able to achieve. It is one of the reasons why it has proven to be extremely popular with a vast portion of the world’s population.
The impact it has and can have has not gone unnoticed, either. Many within the entertainment industry have taken account of what can be achieved when the music that is created is used, especially when it is used in an effective manner.
Film, TV, and advertising have all been able to use musical elements within their creations in order to help amplify and enhance the stories that they are telling. As rock music can evoke certain emotions, many have decided to try and use it to their advantage.
Sets the mood
One of the biggest challenges those in the entertainment and advertising industry typically encounter and face is in regard to setting the mood. This is vital, as this can have a significant impact on what the viewer is experiencing. The emotion that is then obtained can have a lasting impact. For instance, TV and film can make them more invested in the stories being told, while it could make them more likely to make a purchase when watching a commercial. Rock music can do this in a variety of ways. A sense of urgency or excitement can be created when fast-paced, while a slower beat creates a contrasting mood.
Rock music helps build tension
As alluded to above, rock music across the entertainment and advertising industries can help evoke emotions, including tension. Tension can be an incredible emotion, as it is one that can make something more appealing to watch, thus capturing the attention of the audience for a longer period of time than other sounds or tracks may be able to. Films and TV shows have been able to combine their productions with rock music expertly well in the past, with the sounds used adding to the overall scene and giving viewers something to anticipate.
Nostalgia factor
Although rock music is still around and continues to be played by emerging bands, many associate the sounds with being more nostalgic. The songs that can be heard can be rather familiar and provide listeners with moments they may have forgotten happened in the past. It is not unusual for songs to trigger certain memories, and rock music has a unique ability to do that. Advertisers who have been able to obtain the music licensing agreements that are needed – or use royalty-free music with a rock element – have used it effectively to appeal to older generations, as they know they can evoke a sense of nostalgia, thus creating a connection with the brand.
Brand association
Moreover, aside from the fact that a level of nostalgia can be achieved, rock music can also help to be used to create a brand association. Many advertisers have used classic rock songs to get their brand remembered as a marketing technique, and it has proven successful in the past. It has also helped them to connect with a target audience, as the brand can appear as though they are for those that have a strong emotional connection to the song or artists that are used.
Uniqueness provided by rock music
A level of uniqueness can be achieved when using rock music. Rock music is often associated with a rebellious spirit, individualism, and the idea of breaking free from conventions. These themes can add a deeper layer of meaning to the content and make it stand out from the rest. They can also be unique in appealing to various cultures and social norms. With rock music being universally loved around the globe, the entertainment industry is making sure it takes advantage of its appeal as much as possible.
Final Thoughts
Rock music has long been an entertainment mainstay, so it comes as no surprise that its use in film, TV, and advertising has grown increasingly widespread. Rock can evoke various feelings within audiences who hear it, hence its widespread adoption across these mediums.
Film, television, and advertising all share similar goals: telling compelling narratives through storytelling. Rock music has only helped each form to do this and likely will do so for some time to come.