Die So Fluid recently dropped their killer new album Skin Hunger in September! You can stream and buy the album at the links below! The band as teamed up with Ghost Cult for an exclusive premiere of their new music video for the title track! In addition we have an exclusive Q & A with the band, breaking down their process, discussing their influences, and want to expect from their upcoming tour!

 

 

Order Skin Hunger here:
https://diesofluid.bandcamp.com/album/skin-hunger-2

 

Check out this exclusive Q & A with the band!

“Skin Hunger” is such a cool track and a super creative music video! What is the concept behind the song?

Thank you, both the track and video are important and dear to me so I appreciate your response! The song is about touch deprivation, and I came at it from an interesting personal angle. I worked closely during the pandemic with Alzheimers and dementia sufferers. Their vulnerability from isolation and lack of engaging human interaction touched my heart. It was my role to provide this through activities, and I almost burnt myself out doing it the best I possibly could. I was driven cus it was an amazing, rewarding experience that opened my eyes and soul in so many ways. It fills you with compassion for everyone involved. You are confronted with the realization this can happen to anyone. And then, you realize the same lack of real intimacy and longing for connection is presenting itself as a serious problem for everyone, the younger generations especially, because we’re living in a brand new age of accelerated technological advancement. Both the track and the video explore this. In the music video I used directions related to some specific Alzheimer’s behavioral patterns I’d seen. I wanted to express the energy of humans attempting to relate, with and without barriers. They could be briefly recognizing one another, or wondering why they cannot grasp who the other is, despite them being familiar. For most of the track the dancers move as if there is an invisible force keeping them apart. I was very lucky to work with two amazingly gifted and perceptive dancers.

 

 

With people’s super short attention spans these days, we really appreciate the artistic approach of the music video. Please share your thoughts about the choreography and the aesthetic of the clip!

I had a strong vision and I pushed forward until all the pieces fitted into place. When I was casting the dancers, I intentionally didn’t specify gender, I knew that the chemistry between them, the energy, would be the key thing. It took 3 months for them to manifest, I made a different video for another song in between, and knew the universe would provide. I followed my instincts. It was clear when I met them that they had the right sensitivity for the project. The set and clothing is stark to emphasize the sense that they had discovered themselves in an unknown setting that doesn’t hold any clues as to who they are. They could be experiencing themselves at a different age. The red section is like a dream sequence where the two characters finally touch, so I wanted to use the lighting to highlight that contrast. I enjoy how it reminds me of dream sequences you used to get in old fifties musicals. I guess it might sound like a lot of work in the age of 15 second reels, but I have a passion for it.

 

 

For the uninitiated, new fan, how would you describe the sound of your band?

The best description a journalist ever gave us was Siouxsie meets Slayer. It’s a good one. We’re hard rock, drawing on elements of post punk and metal, with tone and melody for days.

 

It seems like artwork and concepts related to the music seem to really matter to Die So Fluid. Who are some of your musical and non-music inspirations?

 

There are so many! Musically we’re inspired by artists from Deftones to Depeche Mode to Debussy. Non-musically I’m inspired by yogic philosophy and the experiences I have actually applying it in everyday life. I’m inspired by writers, films and film makers, artists, designers and the atmospheres they create, friends, conversations. It just has to strike a relevant chord. Our latest album is like a diary of each major event and existential threat from the pandemic times and emerging beyond.

 

 

With the prevalence of AI in music and the music industry, both good and bad, what is your take on the role of this technology in the years to come?

As artists what can we say but ‘use your powers for good!’ I’m not anti tech or AI, but against its misuse. There is a huge responsibility involved in the way we use it, and I express a lot of my deeper feelings about that in our album of the same title, Skin Hunger. And so I intentionally had a dabble with AI when I started creating the artwork for our album, it seemed the polite thing to do. It’s not the ‘enemy’, it’s a tool, or should be.. I discovered there are ways of working with it which are morally above board- I used it to develop ideas and it was interesting, fun and helpful. I borrowed elements and replaced them with my own images, I reworked ideas myself, I integrated into photoshop, drew, montaged and messed, until I fulfilled my own vision. Obviously if you just take an AI generated image and slap it straight on your merch and say ‘I did that’ we have a problem.

With the speed it’s showing up all over the place now, seemingly unregulated, I can only imagine that it could cause a huge imbalance in civilization, undermining the importance of creatives in society, stealing from them on many levels, and a wide spread Idiocracy style dumbing down and control of the spoon fed masses. Greed is the major issue. There’s got to be teething problems galore headed our way? But the innocent voice of positivity in me, which somehow never gets beaten down, says that in time there will be a rebalancing and our roles will simply shift and adjust incorporating useful and revolutionary ways of doing things that benefit humanity. Or we’re wiped out by climate change, whichever happens first.

 

For those coming out for the tour, what can folks expect from the live experience from your band?

 

We’re celebrating our #spawniversary – the two decade anniversary of our first album Spawn Of Dysfunction! So fans both old and new can expect to hear several tracks from Spawn and experience the glory of how we first exploded into the world. Plus something from every other album. This will be the first tour with my US live lineup, with Niki Skistimas on drums and Ralf Deitel on guitar. Come experience our intoxicating ‘power of three’ energy. I will sing you into a state of transcendce.

–
Grog

Catch Die So Fluid Live Supporting The March Violets:

11/05 @ HQ – Denver, CO
11/06 @ @ Urban Lounge – Salt Lake City, UT
11/08 @ @ El Corazon Funhouse – Seattle, WA
11/09 @ The Astoria – Vancouver, BC
11/10 @ Star Theater – Portland, OR
11/12 @ The Starlet Room – Sacramento, CA
11/13 @ The Chapel – San Francisco, CA
11/14 @ The Echo – Los Angeles, CA
Additional Tour, RSVP, & Ticketing Info: https://www.diesofluid.net/

More from Die So Fluid:
Die So Fluid are a hard rock trio, formed in London, England in 2000. The three members are songwriter Grog (vocals, bass), Drew Richards (guitar) and Justin Bennett (drums; Skinny Puppy, My Life With The Thrill Kill Kult). Al Fletcher played drums and performed backing vocals until his tragic death in 2016. Having been described as Siouxsie meets Slayer, they are a unique alternative rock band fluidly combining the muscle of metal with the angular cheekbones of post- punk, all laced with intoxicating melody.

Die So Fluid have released five critically acclaimed albums: Spawn of Dysfunction, Not Everybody

Follow Die So Fluid:
https://diesofluid.bandcamp.com/
https://www.instagram.com/diesofluid/
https://open.spotify.com/album/4qFgajGINZC18ZvqAtKBUJ
https://x.com/diesofluid
https://youtube.com/@diesofluidofficial
https://music.apple.com/us/artist/die-so-fluid/188674340