Byron Davis, frontman of God Forbid, officially launches Desert Urban Industries, a premium apparel brand built for professionals who never left the heavy music scene behind. Subtle graphics, refined crest logos, and custom outerwear designed to carry your identity from the pit to the boardroom. Shop now at dezerturban.com.

Byron Davis has spent decades as the voice of God Forbid, one of New Jersey’s most celebrated and influential metal acts. Now he steps into a new role as Founder and Chief Creative Officer of Desert Urban Industries, a brand born of a frustration most heavy-music lifers will recognize immediately.

Davis explains the concept: “For years, those of us who grew up in the heavy music scene were expected to swap our identity for a dress code the second we stepped into professional life. We created Desert Urban Industries, so you don’t have to choose between your roots and your career. It’s about maintaining that rebellious spirit in a way that’s classy, functional, and built for modern life.”

Moving away from loud tour prints and traditional band tees, Desert Urban Industries delivers high-quality, corporate-appropriate apparel and custom merchandise featuring refined graphics, subtle crest logos, and custom-detailed outerwear built for effortless contrast. Born in the desert and urban-made, the brand is aimed directly at the corporate metalhead, the professional who grew up on God Forbid, Pantera, or Napalm Death and still carries that energy everywhere they go, even if the dress code doesn’t know it yet.

Follow Desert Urban Industries on Instagram and Facebook for new releases and updates.