Broken Clover Records Partners with US/THEM Group, Label Pays Bands 100 Percent Royalties Upfront


Broken Clover Records, an indie label out of the Bay Area has announced a partnership with US/THEM Group public relations and artists services company to promote their ever-growing and diverse roster. The label began in 2018 by Bay Area native Mickey Darius and includes albums by June of 44, Democratic Republic of Congo’s Fulu Kolektiv (sister initiative to Fulu Miziki), experimentalists Enablers, queer country Secret Emchy Society, Lori Goldston (Nirvana cellist), Basque (Spain) punks +oc and many more.

“We make records and give a shit about people.” — Broken Clover Records

Broken Clover is a label approaching the music business in many new ways. Darius pays the label’s artists their entire royalties up front as soon as the records arrive, for everything they would earn if the entire pressing sells out.

 

“They did their part, so should not be held hostage, waiting for the label to do the selling part,” Darius says. “We are quite literally putting food on our artists tables and paying rents…even if we don’t sell a single copy, and this means a lot to me.”

 

The label also donates the entirety of its monthly profits twice annually in February and August to valuable non-profits of the artists’ choosing.

 

Broken Clover withholds releasing albums on all streaming platforms except for Bandcamp for a period up to 6 months in order to give the bands and fans a leg up to access music first in a forum and formats that truly reward the music listening experience.

 

Voted Best Record Label 2021 by 48 Hills / SF Bay Guardian

 

The label has over 20 releases with many more to come in 2022 and beyond. Check out and hear the current roster via Bandcamp at: www.brokencloverrecords.bandcamp.com

 

 

 

Upcoming BCR events:

09/10 San Francisco, CA – The Knockout – BCR Showcase w/ Eye O, Scatter Swept, Your Leader