Actor Jared Padalecki (Supernatural, Gilmore Girls) launched a Represent T-shirt campaign to raise money for nonprofit organization To Write Love on Her Arms, titled “Always Keep Fighting” and reached its initial goal of 1000 shirts sold within the first two hours and over 23,500 shirts overall. The majority of the gross profits will be donated directly to TWLOHA and purchases can be done here.

To Write Love on Her Arms is a nonprofit dedicated to presenting hope and finding help for people struggling with addiction, depression, self-injury, and suicide. The nonprofit began in 2006 as founder Jamie Tworkowski‘s attempt to help a friend and tell a story.

On the campaign, Padalecki writes,

“I hope that this campaign, while raising money for a wonderful charity, can also raise awareness about issues that affect more people than we know. I hope it inspires people battling depression, addiction, mental illness and suicidal thoughts to be vocal about their struggles. I hope it helps people realize that they shouldn’t be ashamed of what they are going through, and I hope it helps people meet and find new friends that they can relate to. I hope it helps people take pride in the fight that they have been fighting, and gives them a push to never give up or give in. I hope it helps inspire people to keep fighting. no matter how hard it is.”