๐’๐–๐“๐„๐•๐‹ (My Ruin) Shares a New Music Video for “Hellzapoppin” – Debut Double Album Out Today


SWTEVL has released their debut album,ย Very Truly Yours, today and shared a new music video for their recent single “๐‡๐ž๐ฅ๐ฅ๐ณ๐š๐ฉ๐จ๐ฉ๐ฉ๐ข๐ง!” The group is the brainchild of ๐Œ๐ข๐œ๐ค ๐Œ๐ฎ๐ซ๐ฉ๐ก๐ฒ and ๐“๐š๐ข๐ซ๐ซ๐ข๐ž ๐. ๐Œ๐ฎ๐ซ๐ฉ๐ก๐ฒ formerly of ๐Œ๐ฒ ๐‘๐ฎ๐ข๐ง. Check out the video and purchase the album today!ย  ย 

Bio:

Knoxville, Tennessee based powerhouse husband & wife duo ๐Œ๐ข๐œ๐ค ๐Œ๐ฎ๐ซ๐ฉ๐ก๐ฒ & ๐“๐š๐ข๐ซ๐ซ๐ข๐ž ๐. ๐Œ๐ฎ๐ซ๐ฉ๐ก๐ฒ formerly of ๐Œ๐ฒ ๐‘๐ฎ๐ข๐ง have recently unveiled their new rock project ๐’๐–๐“๐„๐•๐‹ (pronounced “๐’๐ฐ๐ž๐ž๐ญ ๐„๐ฏ๐ข๐ฅ”) which they named after their favorite ๐ƒ๐ž๐ซ๐ซ๐ข๐ง๐ ๐ž๐ซ album from 1977.ย 

๐•๐ž๐ซ๐ฒ ๐“๐ซ๐ฎ๐ฅ๐ฒ ๐˜๐จ๐ฎ๐ซ๐ฌ by ๐’๐–๐“๐„๐•๐‹ is out today! Released on ๐ƒ๐ž๐œ๐ž๐ฆ๐›๐ž๐ซ ๐Ÿ๐Ÿ“๐ญ๐ก to coincide with their 15 year wedding anniversary on Christmas Eve, the couple invite you to celebrate the occasion as they introduce you to their new artistic collaboration. Call it alternative garage rock with a classic twist or just good old fashioned rock n’ roll. However you choose to define it, with ๐’๐–๐“๐„๐•๐‹,๐Œ๐ซ & ๐Œ๐ซ๐ฌ ๐Œ have pressed their own reset button, carved their initials and come of age. The result is ๐•๐ž๐ซ๐ฒ ๐“๐ซ๐ฎ๐ฅ๐ฒ ๐˜๐จ๐ฎ๐ซ๐ฌ, an eponymous debut double album featuring 20 self-produced tracks from atmospheric to raucous rock, signifying a new sound with a crystal clear vision.ย 

To accompany the new album is the official video for the enigmatically smoldering second single ๐Œ๐จ๐ง๐จ๐œ๐ก๐ซ๐จ๐ฆ๐ž. Reminiscent of a slinky introspective secret whispered in the dark which invites the listener to come hither on a steamy, slightly scary film noir style melodrama and journey within the mind.ย 

In contrast to the notoriously razor sharp throat shredding and confrontational screaming metal of their former band which could be considered more niche, ๐’๐–๐“๐„๐•๐‹ is not a brutal bloodletting. The music as well as the lyrics are far more inviting.ย 

Combining a juxtaposition between contemplative dark & sultry atmospheric alternative and upbeat bouncy guitar driven straight head classic garage rock n’ roll with a dash of post punk spirit. While ๐Œ๐ข๐œ๐ค has played all the instruments, produced & mixed the new tracks, this time around the DIY minded duo are also sharing vocals in various ways on all the songs which adds another vibrantly fresh and unique dynamic to the overall vibe of the diverse recordings, including the covers which they plan to release as a full length album on their own in 2024. ๐“๐š๐ข๐ซ๐ซ๐ข๐ž’๐ฌ distinct spoken to sung vocal stylings seamlessly move through ๐Œ๐ข๐œ๐ค’๐ฌ signature organic seventies inspired solos, bass lines and drums with infectiously catchy hooks and an uncensored edge that sonically captures their synchronicity and authentic sound. Without compromise comes evolution and ๐Œ๐ซ & ๐Œ๐ซ๐ฌ ๐Œ are continuously expanding their musical repertoire with every release and reinvention.

๐’๐–๐“๐„๐•๐‹ aren’t trying to embody one style of music. They pick and choose based on what their eclectic arrangements need. This big, sprawling album bounces between genres with maturity and depth as it flies off in directions you might never expect. For long-time fans of their music it may feel like a departure from the heavy metal and screaming vocals of their former band, for others, a renaissance. ๐•๐“๐˜ displays the inherent, uncompromising confidence of a couple who still loves to shake things up by making music together after two decades yet remaining true to their authentic rock roots reinforcing their comfort and versatility in exploring various moods & tempos, from the abrasive to the subdued and everything in between. Consciously deciding what’s right for them creatively, they remain unafraid to walk their own path which they continue to forge independently with passion and tenacity.

With their post ๐Œ๐ฒ ๐‘๐ฎ๐ข๐ง recordings ๐Œ๐ซ & ๐Œ๐ซ๐ฌ ๐Œ are equally about reinvigorating themselves as artists, while redefining their art for a new era and beyond. Never one for sugar-coating her emotions, firebrand front woman ๐“๐š๐ข๐ซ๐ซ๐ข๐ž ๐. ๐Œ๐ฎ๐ซ๐ฉ๐ก๐ฒ remains articulate and outspoken as ever albeit a bit more metaphoric on this new offering. While her signature screams have been replaced with a new dynamic of thought provoking, therapeutic vocal intensity, it’s the 23 year deep seated connection she shares with multi-instrumentalist ๐Œ๐ข๐œ๐ค ๐Œ๐ฎ๐ซ๐ฉ๐ก๐ฒ whose proclivity towards producing heady textures and charismatic guitar riffs that makes ๐•๐ž๐ซ๐ฒ ๐“๐ซ๐ฎ๐ฅ๐ฒ ๐˜๐จ๐ฎ๐ซ๐ฌ the unmistakable and unique album it is.

With their upbeat fiery first single fittingly named ๐‡๐ž๐ฅ๐ฅ๐ณ๐š๐ฉ๐จ๐ฉ๐ฉ๐ข๐ง’ย ๐’๐–๐“๐„๐•๐‹ took listeners to the dance floor with an uplifting message of rock n’ roll resilience which permeates the tongue-in-cheek playfulness of the lyrics. This raucous high energy anthem is a testament to persistence against all odds and a rebellious statement of self determination.ย ย 

Check it out on the link below.

๐•๐ž๐ซ๐ฒ ๐“๐ซ๐ฎ๐ฅ๐ฒ ๐˜๐จ๐ฎ๐ซ๐ฌ is available now to stream / download on all major music platforms (๐€๐ฉ๐ฉ๐ฅ๐ž ๐Œ๐ฎ๐ฌ๐ข๐œ, ๐ข๐“๐ฎ๐ง๐ž๐ฌ, ๐’๐ฉ๐จ๐ญ๐ข๐Ÿ๐ฒ, ๐๐š๐ง๐๐จ๐ซ๐š, ๐“๐ข๐๐š๐ฅ, ๐ƒ๐ž๐ž๐ณ๐ž๐ซ, ๐€๐ฆ๐š๐ณ๐จ๐ง ๐Œ๐ฎ๐ฌ๐ข๐œ, ๐˜๐จ๐ฎ๐“๐ฎ๐›๐ž ๐Œ๐ฎ๐ฌ๐ข๐œ and ๐๐š๐ง๐๐œ๐š๐ฆ๐ฉ). Enjoy!

https://music.apple.com/us/album/very-truly-yours/1719881105

https://swtevl.bandcamp.com/album/very-truly-yours