Everybody has a story.

There are many words of wisdom born from the soul of Michael Alago that he has shared in his memoir. Most know him as the music industry legend that signed Metallica to Electra Records and helped guide them on the path to being the biggest band of all time. The Drew Stone documentary Who The F*ck Is That Guy: The Fabulous Journey of Michael Alago (now on Netflix and Amazon) shined a light on him that he deserved for decades. But there is so much more to his story, to the person than bands he signed, and who whom he rubbed shoulders with. The film was a terrific introduction to his life and times and why he deserves the credit he does. The book slowly peels back the years, all the wonderful and terrible things that life can bring and all the in-betweens. A lot of formative times with his family growing up in Brooklyn, dear friends, loves and losses. A terrific tapestry of experiences, stories, and reminiscences. There are many standout movements, including instances of Michael being surrounded the greats of the music and art world; Jerry Brandt, Bill Graham, Danny Fields, Bob Krasnow, Robert Mapplethorpe and many more. It’s cool enough to have met those people, but what really matters is listening and learning from greatness when it comes across your path. He did just that. Continue reading →